A blind box hides what is inside until it is opened, so the buyer does not know which item or variant they have received. Custom Cardboard Boxes makes printed blind boxes for collectible merch drops, subscription reveals and event giveaways, with tear zipper or tamper seal options that keep the surprise intact. Every box is made to your product size, from 100 units.
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Custom blind boxes designed to keep the mystery intact. Printed, sealed, and built for merch drops, subscription reveals, event giveaways, and brand activations across Australia.
Your blind box is printed in full CMYK colour across the entire exterior, with the option to add an interior print for a second reveal moment. Detail stays sharp and colour stays consistent across every unit, so your character art, photography, and typography land the way you designed them.
Every blind box is built to your dimensions, whether you need a compact Pop Mart style format around 75mm tall or something larger for premium collectibles and gift drops. Tell us the product going inside and we build the box around it.
Choose from matte lamination for a soft tactile feel, gloss lamination for saturated colour, spot UV to highlight logos or characters, and foil stamping for metallic accents. Finishes stack, so you can combine them for layered effects that feel premium in the hand.
Seal end construction with a tear open zipper strip keeps the box completely sealed on the shelf, then opens cleanly once the customer is ready for the reveal. No peeking, no tampering. Tuck locks and optional window cut-outs are also available when the brief calls for a different build.
Blind boxes are built around the moment of reveal. They work for merch drops, subscription tiers, brand activations, convention giveaways, and limited edition launches. Wherever the surprise matters, the format gives buyers something worth unboxing on camera.
Kraft and recycled cardboard are available for brands with a sustainability position to protect. Both materials are fully recyclable and hold full colour print well, so going eco does not cost you finish quality.
Minimum order quantities are flexible, and 100 units is a sensible starting point. It is low enough to test the format with your audience without a large upfront spend, and it gives you a real sample run to validate the design before scaling up.
Production runs for 8 to 10 business days after your proof is approved. We keep you updated at each stage so you know when your blind boxes are ready to ship, which matters when the launch date is already locked in.
Every blind box order ships free to any address within Australia. Transit takes 3 to 5 business days after dispatch, and we pack flat where the construction allows, which keeps the shipment compact and easy to handle on arrival.
Browse the answers below, or get in touch and we will be happy to help.
A custom blind box is a sealed, printed cardboard package that hides the product inside until the buyer opens it. Brands order them for mystery drops, subscription reveals, and event giveaways. Each unit is printed with your artwork, built to your dimensions, and sealed so the surprise arrives intact from our warehouse to the customer's door.
Blind boxes are made to the exact dimensions you specify. Popular formats sit between 75mm and 150mm tall for compact collectible and figurine style drops, but we also build mini sample boxes and larger premium gift sizes when the brief calls for it. Send the dimensions of the product going inside and we build the box around it.
Minimum order quantities are flexible, and we suggest starting at 100 units for new brands. Larger runs of 500, 1,000, or several thousand units drop the per unit cost and suit subscription programmes and long running activations. It is common to start small, validate the design, and scale up on the next run.
Yes. Every quote includes a free custom blind box template, also called a dieline, in the format your designer needs. The dieline shows where to place artwork, where the folds and cuts sit, and where bleed is required. If you do not have a designer on the team, ours can handle layout and file setup for you.
Production takes 8 to 10 business days after your digital proof is approved. Free Australia-wide shipping adds another 3 to 5 business days for transit. If you need your blind boxes sooner for a fixed launch or event date, rush production is available on request. Submit a quote request form to start the timeline.
Yes. A blind box subscription relies on a consistent outer experience and a changing inner reveal, which is exactly what the format is built for. We handle recurring production windows so your next run is ready before the month ends, and we pair the blind box with a branded outer shipper so the surprise arrives sealed on the subscriber's doorstep.
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Brilliant experience from start to finish
“I'd been searching for a packaging supplier for my new skincare line and Custom Cardboard Boxes absolutely delivered. Sophie walked me through the whole process, from choosing the right box style to finalising the artwork. She was incredibly patient when I kept changing my mind on colours and never once made me feel like a hassle. The finished product looks unreal. The print quality is spot on and my customers have been commenting on how premium everything looks. Couldn't recommend them more highly.”
Tegan O'Sullivan
Top-notch custom mailer boxes for our coffee brand
“We've just received our first order of custom mailer boxes and honestly, they've exceeded all expectations. Working with Ethan was an absolute pleasure. He was super responsive, always kept us in the loop, and even suggested a few tweaks to our design that made the final product look way more professional. The turnaround time was faster than we expected and the pricing was very competitive. We'll definitely be ordering again for our next roast release.”
Jarrod McLeod
Charlotte was absolutely fantastic
“Charlotte was absolutely fantastic to work with. As a small business owner just starting out with handmade candles, I had no idea what I needed in terms of packaging. She took the time to explain all the different options, helped me pick the right size and material, and the design team nailed my artwork on the first go. The boxes arrived in perfect condition and they look gorgeous. My brand feels so much more legit now. Thank you, Charlotte!”
Mia Chen
Exceptional quality and service, highly recommend
“We've been working with Custom Cardboard Boxes since we launched our botanical skincare range and they've been nothing short of brilliant. Liz has been our main contact and she's always gone above and beyond to make sure everything is sorted. The print quality on our boxes is crisp, the colours are bang on, and the packaging feels really sturdy and premium. We've tried other suppliers before but none have come close to the level of service and quality we get here. Will not be going anywhere else.”
Wild Honey Botanicals
Great product, slight delay on shipping
“The boxes themselves are fantastic. Really well made, colours came out perfectly, and the design team were really helpful during the proofing stage. Tom was great to deal with and answered all my questions promptly. Shipping took a touch longer than originally quoted, but I understand these things happen and the end result was well worth the wait. Overall a really positive experience and I'd still recommend them to anyone looking for custom packaging.”
Ben Kirkpatrick
Made my small business look like a big brand
“I recently launched my first range of protein bars and needed packaging that would really stand out on shelves. Michael was so helpful and patient as we worked through different design concepts and box styles. He even helped me adjust my artwork to make sure the print came out perfectly. When the boxes arrived, I was absolutely stoked. They look incredibly professional and the quality is outstanding. Custom Cardboard Boxes has genuinely taken my brand to the next level. Can't thank them enough.”
Priya Naidoo
Perfect custom belly bands for our soap range
“We ordered custom belly bands for our artisan soap range and they turned out beautifully. Amie was our point of contact and she was lovely to deal with. Really communicative and made the whole process dead easy. The print quality is crisp, the fit around our bars is spot on, and they've given our products such a polished, professional look. The pricing was also very reasonable compared to what we were quoted elsewhere. Already planning our next order!”
Samantha Russo
Fast turnaround and outstanding results
“We needed custom packaging for a product launch and were working to a really tight deadline. Eric was brilliant. He got everything sorted quickly and kept me updated every step of the way. The auto-lock boxes we ordered are sturdy, the print is sharp, and the whole unboxing experience looks premium. I was genuinely impressed by how fast they turned everything around without compromising on quality. Will absolutely be using Custom Cardboard Boxes for all our future orders.”
Daniel Whitmore
Excellent service, Kevin was a legend
“This was our first time ordering custom packaging and we were a bit nervous about the whole process. Kevin put us at ease straight away. He was super communicative, explained everything clearly, and made brilliant suggestions that improved our original design. The finished boxes look absolutely mint and arrived right on schedule. Our customers have already been raving about the packaging. Honestly couldn't have asked for a better experience. Cheers, Kevin!”
K. Nguyen
Really happy with the end result
“Ordered custom gift boxes for my online boutique and the quality is lovely. The cardboard is thick and sturdy, the printing is sharp, and the colours match my branding perfectly. Davis was my main contact and he was really easy to work with. Always quick to reply and happy to help with any changes. The only minor thing was a small delay getting the initial proof back, but once that was sorted everything moved along smoothly. Would happily order from Custom Cardboard Boxes again.”
Olivia Hart
Custom card deck boxes for Australian playing card and flash card publishers. Tuck, two-piece, sliding and sleeve formats from 100 units, free shipping.
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Custom printed mailer boxes from 100 units. Self-locking design, full colour print and free AU-wide shipping. Built for e-commerce and subscriptions.
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View productMore about custom blind boxes
Custom blind boxes are sealed, printed cardboard packages that hide a product inside until the buyer opens the lid. Australian brands use them for merch drops, subscription reveals, event giveaways, and limited edition product launches. Every unit turns the unboxing into a branded surprise.
Small format mystery boxes used to be a niche novelty. Now they are a packaging category on their own, driven by the Pop Mart style compact box that Labubu, Miniso, and Funko Pop made famous. Most of our clients already have that aesthetic in mind when they first get in touch. The difference with us is that you are packaging your product, your characters, your collaboration. A custom blind box lets you apply the surprise reveal format to whatever you sell, without paying a licensing fee or waiting on a pre-made template.
Our clients include indie toy brands, streetwear labels, artists on their first signature drop, subscription box companies, marketing agencies running brand activations, and event planners who want guests to leave with something worth keeping. A blind box custom printed with your artwork also fits alongside the rest of your retail packaging if you sell through physical stores. Most brands order custom blind boxes for their surprise releases and pair them with custom product boxes for their everyday range, so the whole system looks like one brand.
The blind box packaging is customisable end to end, and the design process usually starts with three questions. What is the product inside? What dimensions does it need? What should the buyer feel when they lift the lid? The rest of the blind box packaging design around print, finish, and closure follows from the answers.
Dimensions are built around your product. If you need a compact mystery box around 75mm tall, we build that. If you need something closer to a premium gift format, we build that instead. Every quote includes a free custom blind box template, also called a dieline, so your designer can place artwork accurately. If you do not have a designer on hand, our team can help with layout, bleed setup, and file preparation.
Printing is offset CMYK across the full exterior, and we can print the inside of the lid or base too. Interior print is a favourite trick for subscription and mystery drops, because it gives the buyer a second reveal once they have seen the outside. Finishes include matte lamination for a soft, tactile feel, gloss lamination for punchy colour, spot UV to highlight logos or characters, and foil stamping for metallic accents.
For closure, the standout option for blind boxes is a seal end construction with a tear open zipper strip. The box is fully sealed at production, which stops anyone peeking or tampering on the shelf, and the buyer opens it cleanly with the zipper when they are ready for the reveal. It is the same mechanism used by the major blind box brands, and it is what makes the format feel authentic. Tuck lock closures are also available for lighter builds, and many brands add a printed belly band around the finished box as a branded tamper element that doubles as extra print real estate. Window cut-outs can hint at what is inside without giving it away, and if you prefer a drawer style reveal, custom sliding boxes offer the same feel in a different construction.
Mystery box packaging earns its keep in the moment the customer opens it. That single reveal beat is why blind boxes work for a one-off collectible drop, an ongoing corporate gifting programme, or anything in between. The whole brand experience concentrates into one short action, which is why marketing teams keep coming back to the format.
For convention stands and pop-up activations, branded mystery box packaging gives guests a reason to queue and a reason to share the unboxing on social. Agencies running brand activations use them as premium swag that actually feels personal. Wedding planners order them as favours with a custom charm or keepsake inside for each guest, and we have produced runs for corporate events where every attendee leaves with the same box but different contents pulled from a small set of variants.
Streetwear drops and creator merch launches lean on blind boxes for the scarcity factor. An artist releasing ten character variants inside the same outer box gives fans a reason to buy multiples and creates instant resale energy. One SKU, multiple reveals. For influencer collaborations, a custom printed blind box gives the partnership a tangible artefact that looks the part on camera and holds its value as a keepsake. Many of our clients pair the blind box itself with custom popcorn boxes or other themed items when the activation calls for a larger giveaway package.
If you run a blind box subscription, the packaging carries the subscription brand every month. Consistency outside, variation inside. We handle repeat runs with staggered production windows so your next shipment is ready when you need it, and we can coordinate the blind box inside a branded outer shipper like our custom mailer boxes, which keeps the reveal intact until the customer opens it. A lot of Australian blind box subscriptions use this two-layer approach to protect the surprise in transit.
Ordering custom blind boxes is a four-step process, and most clients go from first enquiry to delivered boxes in under three weeks. The same workflow applies whether you are ordering 100 units for a launch test or 10,000 for a national subscription programme.
Start with a quote request form that includes your box dimensions, order quantity, artwork format, and any finish preferences. Within one business day we respond with a quote, a dieline, and a production timeline. Once you approve the quote and the artwork is finalised, we send a digital proof free of charge for your sign off. Production runs for 8 to 10 business days after proof approval, and shipping is free anywhere within Australia with a 3 to 5 business day transit window. For drops tied to a fixed launch date, convention weekend or activation, rush production is available where the standard window does not fit, priced separately on the quote.
Minimum order quantities are flexible, and we recommend starting at 100 units for new brands testing the format. Most clients who run the numbers find that moving to 500 or 1,000 units brings the per unit price down noticeably. For wholesale blind boxes and larger production runs into the thousands, we switch to a more cost efficient layout that uses press time more effectively. Bulk blind boxes for subscription programmes or long running activations get the most value out of this approach.
Physical samples are available on request, with a sampling cost that depends on how complex the build is. For most clients the free digital proof is enough to sign off, but samples are worth the extra step when a tactile finish or window cut-out is central to the concept. If you are scaling a large activation and want to keep storage and shipping costs down between production and fulfilment, custom folding boxes packed flat work well as the outer transit layer around the blind box run.
